.2024 has actually been an unpredictable year for adtech funding.U.S.-focused adtech startups, the moment adapted to running into billions in equity capital annually, have raised almost $360 thousand until now this year, putting it on course to be the industryu00e2 $ s slowest year in over a years, per Crunchbase information. That stagnation is due to market concentration, improved regulative stress, as well as financial uncertainties.ADWEEK spoke to 5 VCs that continue to buy adtech firms, in spite of these challenges, about what they are actually looking for and also what they steer clear of. Possibly unsurprisingly, these entrepreneurs are actually targeting options in privacy-focused modern technologies and industry-specific places including linked TV.